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21.
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Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan.
by Edge, Jon | Milligan, Andy. Publisher: Harlow : Financial Times/Prentice Hall, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .E34] (1).
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22.
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Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan.
by Morgan, Adam. Edition: 2nd ed., [Rev. & expanded].Publisher: Hoboken, N.J. : Wiley, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .M67] (1).
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23.
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Flock and flow : predicting and managing change in a dynamic marketplace / Grant McCracken.
by McCracken, Grant David, 1951-. Publisher: Bloomington : Indiana University Press, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .M36915] (1).
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24.
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The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.
by Hollis, Nigel. Edition: 1st ed.Publisher: New York, NY : Palgrave Macmillan, 2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 H646] (1).
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25.
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Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.
by Kotler, Philip | Pfoertsch, Waldemar. Publisher: Berlin ; London : Springer, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .K68] (1).
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26.
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In search of the obvious : the antidote for today's marketing mess / Jack Trout.
by Trout, Jack. Publisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2008Online access: Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .T729] (1).
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27.
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The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.
by Salinas, Gabriela. Publisher: Chichester : Wiley, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .S35] (1).
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28.
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Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau.
by Nadeau, Raymond. Publisher: New York : McGraw-Hill, c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 N33] (1).
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29.
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Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo.
by Chevalier, Michel, 1943- | Mazzalovo, Gérald. Publisher: Singapore : John Wiley & Sons (Asia), 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 C473] (1).
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30.
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Luxury fashion branding : trends, tactics, techniques / Uche Okonkwo.
by Okonkwo, Uche. Publisher: Basingstoke ; New York, NY : Palgrave Macmillan, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.122 .O36] (1).
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31.
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Luxury world : the past, present and future of luxury brands / Mark Tungate.
by Tungate, Mark, 1967-. Publisher: London : Kogan Page, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD9999.L852 T86] (1).
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32.
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Never mind the sizzle - where's the sausage? : branding based on substance not spin / David J. Taylor.
by Taylor, David, 1964-. Publisher: Chichester : Capstone, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 T39] (1).
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33.
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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
by Kapferer, Jean-Noël. Edition: 4th ed., New ed.Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 K37] (1).
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34.
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OBD : obsessive branding disorder : the business of illusion and the illusion of business / Lucas Conley.
by Conley, Lucas. Edition: 1st ed.Publisher: New York : PublicAffairs, c2008Other title: Obsessive branding disorder : the business of illusion and the illusion of business.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 C56] (1).
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35.
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Cram101 textbook outlines to accompany Balanced brand : how to balance the stakeholder forces that can make or break your business, Foley & Kendrick, 1st edition.
by Foley, John, 1955-. Balanced brand | Academic Internet Publishers (AIPI). Publisher: [S.l. : Academic Internet Publishers (AIPI)], c2010Other title: Outlines & highlights for Balanced brand : how to balance the stakeholder forces that can make or break your business by Foley & Kendrick.Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 C73] (1).
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36.
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Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone.
by Cone, Steve, 1950-. Edition: 1st ed.Publisher: New York : Bloomberg Press, 2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF6135 .C57] (1).
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37.
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Return on ideas : a practical guide to making innovation pay / David Nichols.
by Nichols, David, 1967-. Publisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .N53] (1).
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38.
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The soul of the corporation : how to manage the identity of your company / Hamid Bouchikhi, John R. Kimberly.
by Bouchikhi, Hamid | Kimberly, John R. (John Robert), 1942-. Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD58.7 .B679] (1).
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39.
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Strategic brand management / Richard Elliott, Larry Percy.
by Elliott, Richard | Percy, Larry. Publisher: Oxford ; New York : Oxford University Press, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 .E43] (1).
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40.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Edition: 3rd ed., Pearson international ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 K45] (1).
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