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Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau.

By: Nadeau, Raymond.
Publisher: New York : McGraw-Hill, c2007Description: xxx, 302 p. : ill. ; 24 cm.ISBN: 9780071466141; 0071466142.Subject(s): Brand name products | Advertising -- Brand name productsDDC classification: 658.8/27 Online resources: Table of contents only | Contributor biographical information | Publisher description
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HD69.B7 N33 (Browse shelf) 1 Available 2000000469
Total holds: 0

Includes bibliographical references (p. [287]-288) and index.

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