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Competing for choice : developing winning brand strategies / Lars Finskud.
by Finskud, Lars. Publisher: London : Vola Press, c2006Other title: Developing winning brand strategies.Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 F56] (1).
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina. Edition: 3rd ed.Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 W44] (1).
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Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan.
by Edge, Jon | Milligan, Andy. Publisher: Harlow : Financial Times/Prentice Hall, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .E34] (1).
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In search of the obvious : the antidote for today's marketing mess / Jack Trout.
by Trout, Jack. Publisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2008Online access: Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .T729] (1).
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Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau.
by Nadeau, Raymond. Publisher: New York : McGraw-Hill, c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 N33] (1).
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Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone.
by Cone, Steve, 1950-. Edition: 1st ed.Publisher: New York : Bloomberg Press, 2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF6135 .C57] (1).
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Brand new China : advertising, media, and commercial culture /
by Wang, Jing. Publisher: Cambridge, Mass. : Harvard University Press, 2008Online access: Click here to access online Availability: Items available for loan: SKOLKOVO Library [Call number: HF5813.C5] (1).
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Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom.
by Lindström, Martin, 1970-. Edition: 2nd ed.Publisher: London : Kogan Page, 2010Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 .L56] (2).
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Волшебство по расчету : алгебра рекламы / Джим Тейлор, Стив Хэтч.
by Джим Тейлор, 1964- | Стив Хатч. Publisher: Москва : Иванов, Манн и Фербер, 2008Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.123 .T388] (1).
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Индивидуальность бренда : Руководство по созданию, продвижению и поддержке сильных брендов /
by Алина Уиллер. Publisher: Москва : Альпина Бизнес Букс, 2004Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7] (1).
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Нэйминг : Как игра в слова становится бизнесом / Алекс Фрэнкель.
by Алекс Фрэнкель. Publisher: Москва : Добрая Книга, 2006Other title: Words into big business.Online access: Contributor biographical information | Sample text | Publisher description | Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HF6161.B4 F73] (1).
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