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Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone.

By: Cone, Steve, 1950-.
Publisher: New York : Bloomberg Press, 2008Edition: 1st ed.Description: xviii, 251 p. : ill. ; 25 cm.ISBN: 9781576603048; 1576603040.Subject(s): Slogans | Brand name products | Marketing | AdvertisingDDC classification: 658.8/02 Online resources: Table of contents only
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HF6135 .C57 (Browse shelf) 1 Available 2000001538
Total holds: 0

Includes bibliographical references (p. 231-243) and index.

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