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Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom.

By: Lindström, Martin, 1970-.
Publisher: London : Kogan Page, 2010Edition: 2nd ed.Description: x, 175 p. : ill. ; 22 cm.ISBN: 9780749460570; 0749460571.Subject(s): Brand name products | Advertising -- Brand name products | Advertising -- Psychological aspects | Senses and sensation | Consumer behaviorDDC classification: 658.8'27
List(s) this item appears in: Books 2010 - 2013
Tags from this library: No tags from this library for this title.
Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
Not Tagged HD69.B7 .L56 (Browse shelf) Available 2000003646
Book SKOLKOVO Library
HD69.B7 .L56 (Browse shelf) 1 Available 2000004048
Total holds: 0

Previous ed.: 2005.

Includes bibliographical references and index.

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