Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom.
By: Lindström, Martin.
Publisher: London : Kogan Page, 2010Edition: 2nd ed.Description: x, 175 p. : ill. ; 22 cm.ISBN: 9780749460570; 0749460571.Subject(s): Brand name products | Advertising -- Brand name products | Advertising -- Psychological aspects | Senses and sensation | Consumer behaviorDDC classification: 658.8'27| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | Not Tagged | HD69.B7 .L56 (Browse shelf) | Available | 2000003646 | |||
| Book | SKOLKOVO Library Shelves | HD69.B7 .L56 (Browse shelf) | 1 | Available | 2000004048 |
Total holds: 0
Previous ed.: 2005.
Includes bibliographical references and index.
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