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Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.
by Gilmore, James H, 1959- | Pine, B. Joseph. Publisher: Boston, Mass. : Harvard Business School Press, c2007Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .G55] (1).
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Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
by Baskin, Jonathan Salem. Publisher: Chichester : Wiley, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .B37] (1).
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Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond.
by Hammond, James, 1952-. Publisher: London ; Philadelphia : Kogan Page Limited, c2008Online access: Table of contents | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .H36] (1).
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The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant.
by Grant, John, 1964-. Publisher: Chichester ; Hoboken, N.J. : John Wiley & Sons, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 G72] (1).
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Buying power : a history of consumer activism in America / Lawrence B. Glickman.
by Glickman, Lawrence B, 1963-. Publisher: Chicago ; London : University of Chicago Press, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HC110.C6 G56] (1).
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Buy ology : truth and lies about why we buy / Martin Lindstrom.
by Lindström, Martin, 1970-. Edition: 1st ed.Publisher: New York : Doubleday, c2008Other title: Buyology.Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.12615 .L56] (1).
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Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright and Marc Vanhuele.
by East, Robert, 1940- | Wright, Malcolm | Vanhuele, Marc. Publisher: London : SAGE, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .E27] (1).
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Consumer psychology / Cathrine V. Jansson-Boyd.
by Jansson-Boyd, Cathrine V. Publisher: Maidenhead ; New York, NY : Open University Press, 2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .J36] (1).
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Consumer tribes / edited by Bernard Cova, Robert V. Kozinets, Avi Shankar.
by Cova, Bernard | Kozinets, Robert | Shankar, Avi. Publisher: Oxford : Butterworth-Heinemann, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .C65926] (1).
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Critical marketing : contemporary issues in marketing / edited by Mark Tadajewski and Douglas Brownlie.
by Tadajewski, Mark | Brownlie, Douglas T. Publisher: Chichester ; Hoboken, NJ : John Wiley & Sons, c2008Other title: Critical marketing : issues in contemporary marketing.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .C72] (1).
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Crowd surfing : surviving and thriving in the age of consumer empowerment / Martin Thomas and David Brain.
by Thomas, Martin, 1964 July 2- | Brain, David. Publisher: London : A & C Black, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.55 .T56] (1).
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Emotion and reason in consumer behavior / Arjun Chaudhuri.
by Chaudhuri, Arjun. Publisher: Burlington, Mass. ; Oxford : Butterworth-Heinemann, c2006Online access: Publisher description | Table of contents only Availability: No items available Checked out (1).
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Guilt trip : from fear to guilt on the green bandwagon / Alex Hesz and Bambos Neophytou.
by Hesz, Alex | Neophytou, Bambos. Publisher: Chichester, U.K. : Wiley, 2010Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .H475] (1).
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Herd : how to change mass behaviour by harnessing our true nature / Mark Earls.
by Earls, Mark. Publisher: Chichester, UK : John Wiley & Sons, c2007Other title: How to change mass behaviour by harnessing our true nature.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.123 .E37] (1).
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The Indian consumer : one billion myths, one billion realities / Alam Srinivas.
by Srinivas, Alam. Publisher: Singapore : John Wiley & Sons (Asia), 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HB801 .S75] (1).
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Inside the mind of the shopper : the science of retailing / Herb Sorensen.
by Sorensen, Herb, 1944-. Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5429 .S5937] (1).
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Luxury China : market opportunities and potential / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano.
by Chevalier, Michel, 1943- | Lu, Pierre Xiao. Publisher: Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.33.C6 C48] (1).
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Managing customers through economic cycles / John McKean.
by McKean, John, 1956-. Publisher: Chichester : John Wiley, 2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .M3853] (1).
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The next big thing : spotting and forecasting consumer trends for profit / William Higham.
by Higham, William. Publisher: London ; Philadelphia, Pa. : Kogan Page, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .H54] (1).
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On becoming a consumer : the development of consumer behavior patterns in childhood / James U. McNeal.
by McNeal, James U. Publisher: Amsterdam ; Boston : Butterworth-Heinemann, c2007Online access: Table of contents only | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.33.U6 M386] (1).
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