Buy ology : truth and lies about why we buy / Martin Lindstrom.
By: Lindström, Martin.
Publisher: New York : Doubleday, c2008Edition: 1st ed.Description: xi, 240 p. ; 22 cm.ISBN: 9780385523882; 0385523882.Other title: Buyology.Subject(s): Neuromarketing | Consumer behavior -- Psychological aspects | Shopping -- Psychological aspects | Marketing -- Psychological aspectsDDC classification: 658.8/34 Online resources: Table of contents only| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.12615 .L56 (Browse shelf) | 1 | Available | 2000001432 |
Includes bibliographical references (p. 217-229) and index.
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Conclusion : brand new day.
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