Lindström, Martin, 1970-
Buy ology : truth and lies about why we buy / Buyology Martin Lindstrom. - 1st ed. - New York : Doubleday, c2008. - xi, 240 p. ; 22 cm.
Includes bibliographical references (p. 217-229) and index.
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Conclusion : brand new day.
9780385523882 0385523882
2008006057
Neuromarketing.
Consumer behavior--Psychological aspects.
Shopping--Psychological aspects.
Marketing--Psychological aspects.
HF5415.12615 / .L56 2008
658.8/34
Buy ology : truth and lies about why we buy / Buyology Martin Lindstrom. - 1st ed. - New York : Doubleday, c2008. - xi, 240 p. ; 22 cm.
Includes bibliographical references (p. 217-229) and index.
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Conclusion : brand new day.
9780385523882 0385523882
2008006057
Neuromarketing.
Consumer behavior--Psychological aspects.
Shopping--Psychological aspects.
Marketing--Psychological aspects.
HF5415.12615 / .L56 2008
658.8/34
