The next big thing : spotting and forecasting consumer trends for profit / William Higham.
By: Higham, William.
Publisher: London ; Philadelphia, Pa. : Kogan Page, 2009Description: ix, 261 p. : ill. ; 25 cm.ISBN: 9780749454500; 0749454504.Subject(s): Consumer behavior -- Forecasting | New products | Sales forecastingDDC classification: 658.8342| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.32 .H54 (Browse shelf) | 1 | Available | 2000000042 |
Total holds: 0
Includes bibliographical references and index.
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