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The next big thing : spotting and forecasting consumer trends for profit / William Higham.

By: Higham, William.
Publisher: London ; Philadelphia, Pa. : Kogan Page, 2009Description: ix, 261 p. : ill. ; 25 cm.ISBN: 9780749454500; 0749454504.Subject(s): Consumer behavior -- Forecasting | New products | Sales forecastingDDC classification: 658.8342
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HF5415.32 .H54 (Browse shelf) 1 Available 2000000042
Total holds: 0

Includes bibliographical references and index.

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