SKOLKOVO School of Management

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1. The accountable leader : developing effective leadership through managerial accountability / Brian Dive.

by Dive, Brian.

Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD57.7 .D587] (1).
2. Adland [electronic resource] : a global history of advertising / Mark Tungate.

by Tungate, Mark, 1967-.

Publisher: London ; Philadelphia : Kogan Page, 2007Other title: Ad land.Online access: Connect to MyiLibrary resource Availability: Items available for loan: SKOLKOVO Library [Call number: HF5823 .T86] (1).
3. Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.

by Springer, Paul.

Edition: 2nd ed.Publisher: London ; Philadelphia : Kogan Page, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5823 .S76] (1).
4. Armstrong's handbook of human resource management practice / Michael Armstrong.

by Armstrong, Michael, 1928- | Armstrong, Michael, 1928-. Handbook of human resource management practice.

Edition: Eleventh ed.Publisher: London ; Philadelphia : Kogan Page, 2009Other title: Handbook of human resource management practice.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5549.17 .A76] (1).
5. Armstrong's handbook of performance management : an evidence-based guide to delivering high performance / Michael Armstrong.

by Armstrong, Michael, 1928- | Armstrong, Michael, 1928-. Performance management.

Edition: 4th ed.Publisher: London ; Philadelphia : Kogan Page, 2009Other title: Handbook of performance management.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: No items available Checked out (1).
6. The art of creative thinking : how to be innovative and develop great ideas / John Adair.

by Adair, John Eric, 1934-.

Publisher: London : Kogan Page, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: BF408 .A28] (1).
7. Bids, tenders & proposals : winning business through best practice / Harold Lewis.

by Lewis, Harold, 1933-.

Edition: 3rd ed.Publisher: London ; Philadelphia : Kogan Page, 2009Other title: Bids, tenders and proposals.Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5718.5 .L49] (1).
8. Branded male : marketing to men / Mark Tungate.

by Tungate, Mark, 1967-.

Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Table of contents only | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .T86] (1).
9. Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field.

by Pringle, Hamish | Field, Peter.

Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 .P749] (1).
10. Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond.

by Hammond, James, 1952-.

Publisher: London ; Philadelphia : Kogan Page Limited, c2008Online access: Table of contents | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .H36] (1).
11. Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu.

by Lehu, Jean-Marc.

Publisher: London : Kogan Page, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .L445] (1).
12. Building the value machine : transforming your business through collaborative customer partnerships / Peter Cheverton.

by Cheverton, Peter.

Publisher: London ; Philadelphia : Kogan Page, 2010Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD57.7 .C488] (1).
13. Business insights : China : practical advice on entry strategy and engagement / consultant editor: Jonathan Reuvid.

by Reuvid, Jonathan | Institute of Directors.

Publisher: London, UK ; Philadelphia, PA : Kogan Page, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HG5784 .B87] (1).
14. Business insights, Europe : a practical guide to company formation, employment law and taxation across the EU / consultant editor, Adam Jolly.

by Jolly, Adam.

Publisher: London ; Philadelphia : Kogan Page, c2009Other title: Europe | Practical guide to company formation, employment law and taxation across the EU.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD2844 .J65] (1).
15. Commonsense direct & digital marketing / Drayton Bird.

by Bird, Drayton | Bird, Drayton. Commonsense direct marketing.

Edition: 5th ed.Publisher: London ; Philadelphia : Kogan Page, 2007Other title: Commonsense direct and digital marketing.Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.126 .B57] (1).
16. The connected leader : creating agile organizations for people, performance and profit / Emmanuel Gobillot.

by Gobillot, Emmanuel.

Publisher: London : Kogan Page, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HM1261 .G63] (1).
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17. Corporate governance : a practical guide to the legal frameworks and international codes of practice / Alan Calder.

by Calder, Alan, 1957-.

Publisher: London : Kogan Page, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: K1327 .C35] (1).
18. Customer care excellence : how to create an effective customer focus / Sarah Cook.

by Cook, Sarah, 1955-.

Edition: 5th ed., Fully updated.Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Table of contents only | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .C6635] (1).
19. Diversification strategy : how to grow a business by diversifying successfully / Graham Kenny.

by Kenny, Graham.

Publisher: London : Kogan Page, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD2756 .K46] (1).
20. Effective business writing / Patrick Forsyth.

by Forsyth, Patrick.

Publisher: London ; Philadelphia : Kogan Page, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5718.3 .F667] (1).
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