|
1.
|
The accountable leader : developing effective leadership through managerial accountability / Brian Dive.
by Dive, Brian. Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD57.7 .D587] (1).
|
|
2.
|
Adland [electronic resource] : a global history of advertising / Mark Tungate.
by Tungate, Mark, 1967-. Publisher: London ; Philadelphia : Kogan Page, 2007Other title: Ad land.Online access: Connect to MyiLibrary resource Availability: Items available for loan: SKOLKOVO Library [Call number: HF5823 .T86] (1).
|
|
3.
|
Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.
by Springer, Paul. Edition: 2nd ed.Publisher: London ; Philadelphia : Kogan Page, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5823 .S76] (1).
|
|
4.
|
Armstrong's handbook of human resource management practice / Michael Armstrong.
by Armstrong, Michael, 1928- | Armstrong, Michael, 1928-. Handbook of human resource management practice. Edition: Eleventh ed.Publisher: London ; Philadelphia : Kogan Page, 2009Other title: Handbook of human resource management practice.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5549.17 .A76] (1).
|
|
5.
|
Armstrong's handbook of performance management : an evidence-based guide to delivering high performance / Michael Armstrong.
by Armstrong, Michael, 1928- | Armstrong, Michael, 1928-. Performance management. Edition: 4th ed.Publisher: London ; Philadelphia : Kogan Page, 2009Other title: Handbook of performance management.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: No items available Checked out (1).
|
|
6.
|
The art of creative thinking : how to be innovative and develop great ideas / John Adair.
by Adair, John Eric, 1934-. Publisher: London : Kogan Page, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: BF408 .A28] (1).
|
|
7.
|
Bids, tenders & proposals : winning business through best practice / Harold Lewis.
by Lewis, Harold, 1933-. Edition: 3rd ed.Publisher: London ; Philadelphia : Kogan Page, 2009Other title: Bids, tenders and proposals.Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5718.5 .L49] (1).
|
|
8.
|
Branded male : marketing to men / Mark Tungate.
by Tungate, Mark, 1967-. Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Table of contents only | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .T86] (1).
|
|
9.
|
Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field.
by Pringle, Hamish | Field, Peter. Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 .P749] (1).
|
|
10.
|
Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond.
by Hammond, James, 1952-. Publisher: London ; Philadelphia : Kogan Page Limited, c2008Online access: Table of contents | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .H36] (1).
|
|
11.
|
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu.
by Lehu, Jean-Marc. Publisher: London : Kogan Page, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .L445] (1).
|
|
12.
|
Building the value machine : transforming your business through collaborative customer partnerships / Peter Cheverton.
by Cheverton, Peter. Publisher: London ; Philadelphia : Kogan Page, 2010Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD57.7 .C488] (1).
|
|
13.
|
Business insights : China : practical advice on entry strategy and engagement / consultant editor: Jonathan Reuvid.
by Reuvid, Jonathan | Institute of Directors. Publisher: London, UK ; Philadelphia, PA : Kogan Page, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HG5784 .B87] (1).
|
|
14.
|
Business insights, Europe : a practical guide to company formation, employment law and taxation across the EU / consultant editor, Adam Jolly.
by Jolly, Adam. Publisher: London ; Philadelphia : Kogan Page, c2009Other title: Europe | Practical guide to company formation, employment law and taxation across the EU.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD2844 .J65] (1).
|
|
15.
|
Commonsense direct & digital marketing / Drayton Bird.
by Bird, Drayton | Bird, Drayton. Commonsense direct marketing. Edition: 5th ed.Publisher: London ; Philadelphia : Kogan Page, 2007Other title: Commonsense direct and digital marketing.Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.126 .B57] (1).
|
|
16.
|
The connected leader : creating agile organizations for people, performance and profit / Emmanuel Gobillot.
by Gobillot, Emmanuel. Publisher: London : Kogan Page, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HM1261 .G63] (1).
|
|
17.
|
Corporate governance : a practical guide to the legal frameworks and international codes of practice / Alan Calder.
by Calder, Alan, 1957-. Publisher: London : Kogan Page, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: K1327 .C35] (1).
|
|
18.
|
Customer care excellence : how to create an effective customer focus / Sarah Cook.
by Cook, Sarah, 1955-. Edition: 5th ed., Fully updated.Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Table of contents only | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .C6635] (1).
|
|
19.
|
Diversification strategy : how to grow a business by diversifying successfully / Graham Kenny.
by Kenny, Graham. Publisher: London : Kogan Page, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD2756 .K46] (1).
|
|
20.
|
Effective business writing / Patrick Forsyth.
by Forsyth, Patrick. Publisher: London ; Philadelphia : Kogan Page, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5718.3 .F667] (1).
|