Herd : how to change mass behaviour by harnessing our true nature / Mark Earls.
By: Earls, Mark.
Publisher: Chichester, UK : John Wiley & Sons, c2007Description: xx, 348 p. : ill. ; 24 cm.ISBN: 9780470060360; 0470060360.Other title: How to change mass behaviour by harnessing our true nature.Subject(s): Communication in marketing | Consumer behavior | Social interaction | Social influenceDDC classification: 658.8343| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.123 .E37 (Browse shelf) | 1 | Available | 2000001356 |
Total holds: 0
Includes bibliographical references and index.
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