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Managing customers through economic cycles / John McKean.

By: McKean, John, 1956-.
Publisher: Chichester : John Wiley, 2010Description: [vii], 256 p. : ill., 1 map ; 24 cm.ISBN: 9780470686201; 0470686200.Subject(s): Customer relations | Consumer behavior | Business cycles | RecessionsDDC classification: 658.812
Contents:
Introduction -- Predicting/preparing for economic transitions -- Science of how consumers' buying changes over cycles -- Consumer loyalty strengths/vulnerabilities in cycles -- B2C approaches for dynamic consumer needs/value tradeoffs -- B2B approaches for different economic cycles -- Mastering information across economic cycles -- Managing the employee factor through cycles -- Leveraging the power of the community (physical and online) -- Summary.
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves 		HF5415.5 .M3853 (Browse shelf) 1 Available 2000001283
Total holds: 0

Includes bibliographical references (p. 124) and index.

Introduction -- Predicting/preparing for economic transitions -- Science of how consumers' buying changes over cycles -- Consumer loyalty strengths/vulnerabilities in cycles -- B2C approaches for dynamic consumer needs/value tradeoffs -- B2B approaches for different economic cycles -- Mastering information across economic cycles -- Managing the employee factor through cycles -- Leveraging the power of the community (physical and online) -- Summary.

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