SKOLKOVO School of Management

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1. Chocolates on the pillow aren't enough : reinventing the customer experience / Jonathan M. Tisch ; with Karl Weber.

by Tisch, Jonathan M.

Publisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: TX911.3.C8 T57] (1).
2. CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Paul Greenberg.

by Greenberg, Paul.

Edition: 4th ed.Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .G743] (1).
3. Customer care excellence : how to create an effective customer focus / Sarah Cook.

by Cook, Sarah, 1955-.

Edition: 5th ed., Fully updated.Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Table of contents only | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .C6635] (1).
4. Customer relationship management : concepts and technologies / Francis Buttle.

by Buttle, Francis.

Edition: 2nd ed.Publisher: Oxford : Butterworth-Heinemann, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .B88] (1).
5. Do the right thing : how dedicated employees create loyal customers and large profits / James F. Parker.

by Parker, James F. (James Francis), 1947-.

Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HE9803.S68 P37] (1).
6. Flip the funnel : how to use existing customers to gain new ones / Joseph Jaffe.

by Jaffe, Joseph, 1970-.

Publisher: Hoboken, N.J. : John Wiley & Sons, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .J33] (1).
7. Inbound marketing : get found using Google, social media, and blogs / Brian Halligan and Dharmesh Shah.

by Halligan, Brian, 1967- | Shah, Dharmesh, 1967-.

Publisher: Hoboken, N.J. : John Wiley & Sons, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .H353 2010] (3).
8. Inspire! : how to keep your customers when your competitors can't / Jim Champy.

by Champy, James, 1942-.

Publisher: Harlow : Financial Times Prentice Hall, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.525 .C43] (1).
9. Managing customers through economic cycles / John McKean.

by McKean, John, 1956-.

Publisher: Chichester : John Wiley, 2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .M3853] (1).
10. The new age of innovation : driving cocreated value through global networks / C.K. Prahalad, M.S. Krishnan.

by Prahalad, C. K | Krishnan, M. S. (Mayuram S.).

Publisher: New York : McGraw-Hill, c2008Online access: Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.28 .P69] (1).
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11. The new pioneers : the men and women who are transforming the workplace and marketplace / Thomas Petzinger, Jr.

by Petzinger, Thomas.

Edition: 1st Touchstone ed.Publisher: New York ; London : Simon & Schuster, 2000, c1999Availability: Items available for loan: SKOLKOVO Library [Call number: HD31 .P394] (1).
12. The next evolution of marketing : connect with your customers by marketing with meaning / Bob Gilbreath.

by Gilbreath, Bob.

Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .G467] (1).
13. Smarter selling : next generation sales strategies to meet your buyer's needs, every time / Keith Dugdale and David Lambert.

by Dugdale, Keith | Lambert, David.

Publisher: Harlow : Financial Times Prentice Hall, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5438.28 .D84] (1).
14. Strategic customer management : strategizing the sales organization / Nigel F. Piercy and Nikala Lane.

by Piercy, Nigel | Lane, Nikala.

Publisher: Oxford ; New York : Oxford University Press, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .P54] (1).
15. The truth about what customers really want / Michael R. Solomon.

by Solomon, Michael R.

Publisher: Harlow : Pearson Prentice Hall, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .S63] (1).
16. Unleashing excellence : the complete guide to ultimate customer service / Dennis Snow, Teri Yanovitch.

by Snow, Dennis | Yanovitch, Teri.

Edition: 2nd ed.Publisher: Hoboken, N.J. : John Wiley, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .S66] (1).
17. Up close & personal? : customer relationship marketing @ work / Paul R. Gamble ... [et al.].

by Gamble, Paul R | Chartered Institute of Marketing.

Edition: 3rd ed.Publisher: London : Kogan Page, 2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.55 .G36] (1).
18. We are smarter than me : how to unleash the power of crowds in your business / Barry Libert &, Jon Spector ; and thousands of contributors.

by Libert, Barry | Spector, Jon, 1956-.

Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.S8 L53] (1).
19. Who's your Gladys? : how to turn even the most difficult customer into your biggest fan / Marilyn Suttle and Lori Jo Vest.

by Suttle, Marilyn | Vest, Lori Jo.

Publisher: New York : American Management Association, c2009Other title: Who is your Gladys?.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .S885] (1).
20. Wowability : how to achieve it & why it matters / Imran Syed.

by Syed, Imran.

Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Other title: Wow.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 S94] (1).