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On becoming a consumer : the development of consumer behavior patterns in childhood / James U. McNeal.

By: McNeal, James U.
Publisher: Amsterdam ; Boston : Butterworth-Heinemann, c2007Description: xix, 408 p. : ill. ; 24 cm.ISBN: 9780750683357; 075068335X.Subject(s): Consumer behavior -- United States | Child consumers -- United StatesDDC classification: 658.8/3420830973 Online resources: Table of contents only | Publisher description
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Book SKOLKOVO Library
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HF5415.33.U6 M386 (Browse shelf) 1 Available 2000000946
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Includes bibliographical references and index.

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