SKOLKOVO School of Management

Brand sense : (Record no. 2538)

000 -LEADER
fixed length control field 01151nam a2200289 a 4500
001 - CONTROL NUMBER
control field 0749460571
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100106s2010 enka f 001 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749460570
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749460571
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number .L56
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'27
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lindström, Martin,
Dates associated with a name 1970-
245 10 - TITLE STATEMENT
Title Brand sense :
Remainder of title sensory secrets behind the stuff we buy /
Statement of responsibility, etc Martin Lindstrom.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent x, 175 p. :
Other physical details ill. ;
Dimensions 22 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 2005.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Senses and sensation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type Source of classification or shelving scheme Collection code
        SKOLKOVO Library SKOLKOVO Library Shelves 2011-09-16 Coutts HD69.B7 .L56 2000004048 2012-02-01 1 13.12 2011-09-16 Book    
        SKOLKOVO Library SKOLKOVO Library Shelves 2011-12-07   HD69.B7 .L56 2000003646 2012-02-01     2011-12-07 Book   Not Tagged