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Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan.

By: Edge, Jon.
Contributor(s): Milligan, Andy.
Publisher: Harlow : Financial Times/Prentice Hall, 2009Description: xiv, 217 p. : ill. ; 22 cm.ISBN: 9780273714200; 0273714201.Subject(s): Branding (Marketing) | Brand name products | Advertising -- Brand name productsDDC classification: 658.827
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves
HF5415.1255 .E34 (Browse shelf) 1 Available 2000000226
Total holds: 0

Includes bibliographical references and index.

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