Волшебство по расчету : алгебра рекламы / Джим Тейлор, Стив Хэтч.
By: Джим Тейлор
.
Contributor(s): Стив Хатч.
Publisher: Москва : Иванов, Манн и Фербер, 2008Description: p. cm.ISBN: 9785902862574.Subject(s): Communication in marketing | Brand name products | Branding (Marketing) | AdvertisingDDC classification: 658.8/101 Online resources: Table of contents only | Publisher description | Contributor biographical information
Contents:
The heart of the matter -- The evolution of magic -- With an eye on execution -- With an eye on the contextual -- With an eye on strategy -- Beyond strategic vs executional -- Inventing a brand -- Communication combinations -- Knowing your HOCOS -- Generating ideas -- Judging brand ideas : trout or trolley.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | Not Tagged | HF5415.123 .T388 (Browse shelf) | Available | 2000003384 |
Total holds: 0
Includes bibliographical references and index.
The heart of the matter -- The evolution of magic -- With an eye on execution -- With an eye on the contextual -- With an eye on strategy -- Beyond strategic vs executional -- Inventing a brand -- Communication combinations -- Knowing your HOCOS -- Generating ideas -- Judging brand ideas : trout or trolley.
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