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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

By: Wheeler, Alina.
Publisher: Hoboken, N.J. : Wiley, c2009Edition: 3rd ed.Description: ix, 310 p. : ill. (chiefly col.) ; 29 cm.ISBN: 9780470401422; 0470401427.Subject(s): Brand name products | Branding (Marketing) | Trademarks -- Design | Advertising -- Brand name productsDDC classification: 658.8/27
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Book SKOLKOVO Library
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HD69.B7 W44 (Browse shelf) 1 Available 2000000595
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Includes bibliographical references (p. 292-293) and index.

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