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In search of the obvious : the antidote for today's marketing mess / Jack Trout.

By: Trout, Jack.
Publisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2008Description: xv, 208 p. ; 24 cm.ISBN: 9780470288597; 0470288590.Subject(s): Marketing | Advertising -- Brand name productsDDC classification: 658.8 Online resources: Publisher description | Table of contents only
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HF5415 .T729 (Browse shelf) 1 Available 2000001447
Total holds: 0

Includes bibliographical references (p. 195-197) and index.

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