SKOLKOVO Library

SKOLKOVO School of Management

Living brands : (Record no. 1095)

000 -LEADER
fixed length control field 01234cam a2200289 a 4500
001 - CONTROL NUMBER
control field 2006018778
003 - CONTROL NUMBER IDENTIFIER
control field DLC
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060608s2007 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006018778
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780071466141
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0071466142
050 04 - CLASS MARK
Class Mark HD69.B7
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author Nadeau, Raymond.
245 10 - TITLE STATEMENT
Title Living brands :
Subtitle collaboration + innovation = customer fascination /
260 ## - PUBLICATION INFORMATION
Place of publication New York :
Publisher McGraw-Hill,
Date c2007.
300 ## - PHYSICAL DESCRIPTION
Physical description xxx, 302 p. :
650 #0 - SUBJECT HEADINGS
Subject term Brand name products.
650 #0 - SUBJECT HEADINGS
Subject term Advertising
856 41 - ONLINE RESOURCE
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0615/2006018778.html
856 42 - ONLINE RESOURCE
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0664/2006018778-b.html
856 42 - ONLINE RESOURCE
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0664/2006018778-d.html
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [287]-288) and index.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2010-07-16 Coutts 18.06 HD69.B7 N33 2000000469 2012-02-01 1 18.06 2010-07-16 Book