Nadeau, Raymond.
Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau. - New York : McGraw-Hill, c2007. - xxx, 302 p. : ill. ; 24 cm.
Includes bibliographical references (p. [287]-288) and index.
9780071466141 0071466142
2006018778
Brand name products.
Advertising--Brand name products.
HD69.B7 / N33 2007
658.8/27
Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau. - New York : McGraw-Hill, c2007. - xxx, 302 p. : ill. ; 24 cm.
Includes bibliographical references (p. [287]-288) and index.
9780071466141 0071466142
2006018778
Brand name products.
Advertising--Brand name products.
HD69.B7 / N33 2007
658.8/27
