Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan.
By: Morgan, Adam.
Publisher: Hoboken, N.J. : Wiley, c2009Edition: 2nd ed., [Rev. & expanded].Description: xxiv, 336 p. : ill. ; 24 cm.ISBN: 9780470238271; 0470238275.Subject(s): Product management | Brand name products -- Management | New productsDDC classification: 658.8/27 Online resources: Table of contents only| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.15 .M67 (Browse shelf) | 1 | Available | 2000001379 |
Total holds: 0
Includes bibliographical references (p. 315-319) and index.
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