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Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan.

By: Morgan, Adam.
Publisher: Hoboken, N.J. : Wiley, c2009Edition: 2nd ed., [Rev. & expanded].Description: xxiv, 336 p. : ill. ; 24 cm.ISBN: 9780470238271; 0470238275.Subject(s): Product management | Brand name products -- Management | New productsDDC classification: 658.8/27 Online resources: Table of contents only
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HF5415.15 .M67 (Browse shelf) 1 Available 2000001379
Total holds: 0

Includes bibliographical references (p. 315-319) and index.

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