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Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.
by Gilmore, James H, 1959- | Pine, B. Joseph. Publisher: Boston, Mass. : Harvard Business School Press, c2007Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .G55] (1).
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B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.
by Kotler, Philip | Pfoertsch, Waldemar | Michi, Ines. Publisher: Berlin : Springer, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 K68] (1).
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Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.
by Ryans, Adrian B, 1945-. Publisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .R93] (1).
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Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke.
by Ind, Nicholas | Bjerke, Rune. Publisher: Chichester, [England] ; New York : John Wiley, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 I527] (1).
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Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu.
by Lehu, Jean-Marc. Publisher: London : Kogan Page, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .L445] (1).
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Brand vision : how to energize your team to drive business growth / David Taylor.
by Taylor, David, 1964-. Publisher: Chichester ; Hoboken, NJ : John Wiley & Sons, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 T395] (1).
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Competitive identity : the new brand management for nations, cities and regions / Simon Anholt.
by Anholt, Simon. Publisher: Basingstoke ; New York : Palgrave Macmillan, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF1414 .A64] (1).
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Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan.
by Morgan, Adam. Edition: 2nd ed., [Rev. & expanded].Publisher: Hoboken, N.J. : Wiley, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .M67] (1).
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The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore.
by Pine, B. Joseph | Gilmore, James H, 1959-. Publisher: Boston, MA : Harvard Business School Press, c1999Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .P56] (1).
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From concept to consumer : how to turn ideas into money / Phil Baker.
by Baker, Phil, 1943-. Publisher: Upper Saddle River, N.J. : FT Press, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 B35] (1).
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Innovation management and new product development / Paul Trott.
by Trott, Paul. Edition: 4th ed.Publisher: Harlow : Financial Times/Prentice Hall, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD45 .T76] (1).
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Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn.
by Fallon, Pat | Senn, Fred. Publisher: Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .F27] (1).
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The lean machine : how Harley-Davidson drove top-line growth and profitability with revolutionary lean product development / Dantar P. Oosterwal.
by Oosterwal, Dantar P. Publisher: New York : American Management Association, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HD9710.5.U54 H3752] (1).
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The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien.
by Kapferer, Jean-Noël | Bastien, Vincent. Publisher: London ; Philadelphia : Kogan Page, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD9999.L852 K37] (1).
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Cram101 textbook outlines to accompany Balanced brand : how to balance the stakeholder forces that can make or break your business, Foley & Kendrick, 1st edition.
by Foley, John, 1955-. Balanced brand | Academic Internet Publishers (AIPI). Publisher: [S.l. : Academic Internet Publishers (AIPI)], c2010Other title: Outlines & highlights for Balanced brand : how to balance the stakeholder forces that can make or break your business by Foley & Kendrick.Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 C73] (1).
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Product and services management / George J. Avlonitis and Paulina Papastathopoulou.
by Avlonitis, George J | Papastathopoulou, Paulina. Publisher: London ; Thousand Oaks, Calif. : SAGE, 2006Online access: Publisher description | Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .A89] (1).
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Product innovation : leading change through integrated product development / David L. Rainey.
by Rainey, David L, 1946-. Publisher: Cambridge : Cambridge University Press, 2008, c2005Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 .R33] (1).
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Product lifecycle management : driving the next generation of lean thinking / Michael Grieves.
by Grieves, Michael. Publisher: New York : McGraw-Hill, c2006Online access: Table of contents only | Contributor biographical information | Publisher description Availability: No items available In transit (1).
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Return on ideas : a practical guide to making innovation pay / David Nichols.
by Nichols, David, 1967-. Publisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .N53] (1).
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Something really new : three simple steps to creating truly innovative products / Denis J. Hauptly.
by Hauptly, Denis J. Publisher: New York : American Management Association, c2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 .H38] (1).
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