From concept to consumer : how to turn ideas into money / Phil Baker.
By: Baker, Phil.
Series: A Stewart Emery series book.Publisher: Upper Saddle River, N.J. : FT Press, c2009Description: xvi, 175 p. : ill., maps ; 24 cm.ISBN: 9780137137473; 0137137478.Subject(s): New products | Product managementDDC classification: 658.5/75 Online resources: Table of contents only
Contents:
New world, new rules -- Just do it -- The basics of development -- Industrial design matters -- Why outsource? -- Selecting and working with an Asian partner -- The marketing component -- Distribution : getting your product to the customer -- Legal advice : knowing when to ignore it -- Now what?
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.153 B35 (Browse shelf) | 1 | Available | 2000000351 |
Total holds: 0
Includes index.
New world, new rules -- Just do it -- The basics of development -- Industrial design matters -- Why outsource? -- Selecting and working with an Asian partner -- The marketing component -- Distribution : getting your product to the customer -- Legal advice : knowing when to ignore it -- Now what?
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