B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.
By: Kotler, Philip.
Contributor(s): Pfoertsch, Waldemar | Michi, Ines.
Publisher: Berlin : Springer, c2006Description: xvi, 357 p. : ill. ; 25 cm.ISBN: 9783540253600; 3540253602.Subject(s): Brand name products -- Management | Product management | Industrial marketing | Relationship marketingDDC classification: 658.827Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book | SKOLKOVO Library Shelves | HD69.B7 K68 (Browse shelf) | 1 | Available | 2000001169 |
Total holds: 0
Includes bibliographical references (p. [331]-341) and indexes.
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