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Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu.

By: Lehu, Jean-Marc.
Publisher: London : Kogan Page, 2008Description: xii, 252 p. : ill. ; 23 cm.ISBN: 9780749451462; 0749451467.Subject(s): Product management | Product life cycle | Branding (Marketing) -- ManagementDDC classification: 658.5'6
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Book SKOLKOVO Library
Shelves
HF5415.15 .L445 (Browse shelf) 1 Available 2000000778
Total holds: 0

Originally published: 2006.

Includes bibliographical references (p. 225-234) and index.

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