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The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien.

By: Kapferer, Jean-Noël.
Contributor(s): Bastien, Vincent.
Publisher: London ; Philadelphia : Kogan Page, 2009Description: x, 323 p. : ill., plans ; 24 cm.ISBN: 9780749454777; 0749454776.Subject(s): Luxuries -- Marketing | Luxury goods industry | Product managementDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents only
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves
HD9999.L852 K37 (Browse shelf) 1 Available 2000000049
Total holds: 0

Includes bibliographical references (p. [300]-304) and index.

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