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Return on ideas : a practical guide to making innovation pay / David Nichols.

By: Nichols, David, 1967-.
Publisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007Description: xvi, 261 p. : ill. ; 24 cm.ISBN: 9780470028575; 0470028572.Subject(s): Product management | Brand name products | Diffusion of innovationsDDC classification: 658.4/063 Online resources: Table of contents only | Contributor biographical information | Publisher description
List(s) this item appears in: Innovation
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HF5415.15 .N53 (Browse shelf) 1 Available 2000001384
Total holds: 0

"A Brandgym book"--Cover.

Includes index.

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