000 -LEADER |
fixed length control field |
01321cam a2200313 a 4500 |
001 - CONTROL NUMBER |
control field |
2007004233 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
DLC |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
070131s2007 enka 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2007004233 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780470028575 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0470028572 |
050 04 - CLASS MARK |
Class Mark |
HF5415.15 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Nichols, David, |
245 10 - TITLE STATEMENT |
Title |
Return on ideas : |
Subtitle |
a practical guide to making innovation pay / |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Chichester, England ; |
-- |
Hoboken, NJ : |
Publisher |
John Wiley & Sons, |
Date |
c2007. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xvi, 261 p. : |
500 ## - GENERAL NOTE |
General note |
"A Brandgym book"--Cover. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Product management. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Brand name products. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Diffusion of innovations. |
856 41 - ONLINE RESOURCE |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip079/2007004233.html |
856 42 - ONLINE RESOURCE |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0741/2007004233-b.html |
856 42 - ONLINE RESOURCE |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0741/2007004233-d.html |