Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke.
By: Ind, Nicholas.
Contributor(s): Bjerke, Rune.
Publisher: Chichester, [England] ; New York : John Wiley, 2007Description: xii, 276 p. : ill. ; 24 cm.ISBN: 9780470030752; 0470030755.Subject(s): Brand name products | Product management | Strategic planning -- Employee participationDDC classification: 658.827| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD69.B7 I527 (Browse shelf) | 1 | Available | 2000001771 |
Total holds: 0
Includes bibliographical references and index.
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