Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn.
By: Fallon, Pat.
Contributor(s): Senn, Fred.
Publisher: Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2006Description: ix, 228 p., [8] p. of plates : ill. (some col.) ; 25 cm.ISBN: 9781591399278; 1591399270.Subject(s): Marketing | Creative ability in business | Product managementDDC classification: 658.8'02| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415 .F27 (Browse shelf) | 1 | Available | 2000000092 |
Total holds: 0
Includes bibliographical references and index.
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