SKOLKOVO School of Management

Fallon, Pat.

Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn. - Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2006. - ix, 228 p., [8] p. of plates : ill. (some col.) ; 25 cm.

Includes bibliographical references and index.

9781591399278 1591399270


Marketing.
Creative ability in business.
Product management.

HF5415 / .F27 2006

658.8'02