The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
By: Kapferer, Jean-Noël.
Publisher: London ; Philadelphia : Kogan Page, 2008Edition: 4th ed., New ed.Description: xv, 560 p. : ill. ; 25 cm.ISBN: 9780749450854; 0749450851.Subject(s): Brand name products -- ManagementDDC classification: 658.8/343 Online resources: Table of contents only| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD69.B7 K37 (Browse shelf) | 1 | Available | 2000000065 |
Total holds: 0
Includes bibliographical references (p. [531]-544) and index.
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