The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.
By: Salinas, Gabriela.
Publisher: Chichester : Wiley, c2009Description: xxviii, 420 p. : ill. ; 24 cm.ISBN: 9780470740316; 0470740310.Uniform titles: Valoracion de marcas. English Subject(s): Branding (Marketing) | Brand name products | ValuationDDC classification: 657.7Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Book | SKOLKOVO Library Shelves | HF5415.1255 .S35 (Browse shelf) | 1 | Available | 2000000660 |
"Revised and updated from the original Spanish edition 'Valoracion de marcas: revision de enfoques, metodologias y proveedores' published in 2007 by Ediciones Duesto, Barcelona"--T.p. verso.
Includes bibliographical references (p. [406]-413) and index.
Translated from the Spanish.
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