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Branded male : marketing to men / Mark Tungate.
by Tungate, Mark, 1967-. Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Table of contents only | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .T86] (1).
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Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field.
by Pringle, Hamish | Field, Peter. Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 .P749] (1).
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Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
by Baskin, Jonathan Salem. Publisher: Chichester : Wiley, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .B37] (1).
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Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond.
by Hammond, James, 1952-. Publisher: London ; Philadelphia : Kogan Page Limited, c2008Online access: Table of contents | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .H36] (1).
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Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu.
by Lehu, Jean-Marc. Publisher: London : Kogan Page, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .L445] (1).
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Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton.
by Fiorini, Michele | Titterton, Garry. Publisher: Basingstoke ; New York : Palgrave Macmillan, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 F56] (1).
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Building brand authenticity : 7 habits of iconic brands / Michael Beverland.
by Beverland, Michael. Publisher: Basingstoke : Palgrave Macmillan, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 .B45] (1).
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Buying in : what we buy and who we are / Rob Walker.
by Walker, Rob, 1968-. Publisher: New York : Random House, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .W35] (1).
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Competing for choice : developing winning brand strategies / Lars Finskud.
by Finskud, Lars. Publisher: London : Vola Press, c2006Other title: Developing winning brand strategies.Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 F56] (1).
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Competitive success : how branding adds value / John A. Davis.
by Davis, John, 1960 Feb. 17-. Publisher: Chichester : Wiley, 2010Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 D37] (1).
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Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
by Fisher-Buttinger, Claudia | Vallaster, Christine, 1971-. Publisher: Chichester ; Hoboken, NJ : Wiley, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 F57] (1).
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina. Edition: 3rd ed.Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 W44] (1).
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Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan.
by Edge, Jon | Milligan, Andy. Publisher: Harlow : Financial Times/Prentice Hall, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .E34] (1).
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Design matters : how great design will make people love your company / Robert Brunner and Stewart Emery with Russ Hall.
by Brunner, Robert, 1958- | Emery, Stewart | Hall, Russ | Brunner, Robert, 1958-. Do you matter?. Edition: [International] ed.Publisher: Harlow : Financial Times Prentice Hall, c2009Availability: No items available Checked out (1).
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Energize growth NOW : the marketing guide to a wealthy company / Lisa Nirell.
by Nirell, Lisa, 1961-. Publisher: Hoboken, N.J. : Wiley, c2009Other title: EnergizeGrowth NOW.Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.28 .N57] (1).
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Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky.
by Smilansky, Shaz. Publisher: London ; Philadelphia : Kogan Page, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .S55] (1).
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The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.
by Hollis, Nigel. Edition: 1st ed.Publisher: New York, NY : Palgrave Macmillan, 2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 H646] (1).
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18.
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Good for business : the rise of the conscious corporation / Andrew Benett ... [et al.].
by Benett, Andrew. Edition: 1st ed.Publisher: New York : Palgrave Macmillan, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD60 .G662] (1).
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Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.
by Kotler, Philip | Pfoertsch, Waldemar. Publisher: Berlin ; London : Springer, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .K68] (1).
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The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.
by Salinas, Gabriela. Publisher: Chichester : Wiley, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .S35] (1).
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