Branded male : marketing to men / Mark Tungate.
By: Tungate, Mark.
Publisher: London ; Philadelphia : Kogan Page, 2008Description: ix, 228 p., [16] p. of plates : col. ill. ; 24 cm.ISBN: 9780749450113; 0749450118.Subject(s): Branding (Marketing) | Male consumers | Target marketingDDC classification: 658.80081 Online resources: Contributor biographical information | Table of contents only | Publisher description| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.1255 .T86 (Browse shelf) | 1 | Available | 2000000043 |
Total holds: 0
Includes bibliographical references (p. [222]-223) and index.
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