Competitive success : how branding adds value / John A. Davis.
By: Davis, John.
Publisher: Chichester : Wiley, 2010Description: xxiv, 397 p. : charts ; 24 cm.ISBN: 9780470998229; 0470998229.Subject(s): Brand name products | Branding (Marketing)DDC classification: 658.827| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD69.B7 D37 (Browse shelf) | 1 | Available | 2000000590 |
Total holds: 0
Includes bibliographical references and index.
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