Davis, John, 1960 Feb. 17-
Competitive success : how branding adds value / John A. Davis. - Chichester : Wiley, 2010. - xxiv, 397 p. : charts ; 24 cm.
Includes bibliographical references and index.
9780470998229 0470998229
2009033764
Brand name products.
Branding (Marketing)
HD69.B7 / D37 2010
658.827
Competitive success : how branding adds value / John A. Davis. - Chichester : Wiley, 2010. - xxiv, 397 p. : charts ; 24 cm.
Includes bibliographical references and index.
9780470998229 0470998229
2009033764
Brand name products.
Branding (Marketing)
HD69.B7 / D37 2010
658.827
