Flock and flow : predicting and managing change in a dynamic marketplace / Grant McCracken.
By: McCracken, Grant David.
Publisher: Bloomington : Indiana University Press, c2006Description: xii, 185 p. : ill. ; 25 cm.ISBN: 9780253347596; 0253347599.Subject(s): Marketing -- Management | Consumers' preferences -- Forecasting | New products | Brand name products | Business forecastingDDC classification: 658.8| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.13 .M36915 (Browse shelf) | 1 | Available | 2000001257 |
Total holds: 0
Includes bibliographical references (p. [159]-175) and index.
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