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Flock and flow : predicting and managing change in a dynamic marketplace / Grant McCracken.

By: McCracken, Grant David, 1951-.
Publisher: Bloomington : Indiana University Press, c2006Description: xii, 185 p. : ill. ; 25 cm.ISBN: 9780253347596; 0253347599.Subject(s): Marketing -- Management | Consumers' preferences -- Forecasting | New products | Brand name products | Business forecastingDDC classification: 658.8
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HF5415.13 .M36915 (Browse shelf) 1 Available 2000001257
Total holds: 0

Includes bibliographical references (p. [159]-175) and index.

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