000 -LEADER |
fixed length control field |
01102aam a2200301 a 4500 |
001 - CONTROL NUMBER |
control field |
2006005243 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
DLC |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
060215s2006 inua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2006005243 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780253347596 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0253347599 |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 04 - CLASS MARK |
Class Mark |
HF5415.13 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
McCracken, Grant David, |
245 10 - TITLE STATEMENT |
Title |
Flock and flow : |
Subtitle |
predicting and managing change in a dynamic marketplace / |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Bloomington : |
Publisher |
Indiana University Press, |
Date |
c2006. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xii, 185 p. : |
650 #0 - SUBJECT HEADINGS |
Subject term |
Marketing |
650 #0 - SUBJECT HEADINGS |
Subject term |
Consumers' preferences |
650 #0 - SUBJECT HEADINGS |
Subject term |
New products. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Brand name products. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Business forecasting. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. [159]-175) and index. |