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B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.
by Kotler, Philip | Pfoertsch, Waldemar | Michi, Ines. Publisher: Berlin : Springer, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 K68] (1).
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Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.
by Ryans, Adrian B, 1945-. Publisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .R93] (1).
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Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond.
by Hammond, James, 1952-. Publisher: London ; Philadelphia : Kogan Page Limited, c2008Online access: Table of contents | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .H36] (1).
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Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu.
by Lehu, Jean-Marc. Publisher: London : Kogan Page, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .L445] (1).
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Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton.
by Fiorini, Michele | Titterton, Garry. Publisher: Basingstoke ; New York : Palgrave Macmillan, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 F56] (1).
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Chaotics : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione.
by Kotler, Philip | Caslione, John A. Edition: 1st ed.Publisher: New York : American Management Association, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .K6244] (1).
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Competitive identity : the new brand management for nations, cities and regions / Simon Anholt.
by Anholt, Simon. Publisher: Basingstoke ; New York : Palgrave Macmillan, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF1414 .A64] (1).
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Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
by Fisher-Buttinger, Claudia | Vallaster, Christine, 1971-. Publisher: Chichester ; Hoboken, NJ : Wiley, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 F57] (1).
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Duck and (re)cover : the embattled business owner's guide to survival and growth / Steven S. Little.
by Little, Steven S, 1961-. Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD58.9 .L58] (1).
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E-riches 2.0 : next-generation marketing strategies for making millions online / Scott C. Fox.
by Fox, Scott C. Publisher: New York : American Management Association, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD62.7 .F693] (1).
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Energize growth NOW : the marketing guide to a wealthy company / Lisa Nirell.
by Nirell, Lisa, 1961-. Publisher: Hoboken, N.J. : Wiley, c2009Other title: EnergizeGrowth NOW.Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.28 .N57] (1).
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Flock and flow : predicting and managing change in a dynamic marketplace / Grant McCracken.
by McCracken, Grant David, 1951-. Publisher: Bloomington : Indiana University Press, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .M36915] (1).
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A framework for marketing management. Pearson international edition / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, [2008], c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .K636] (1).
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From entrepreneur to infopreneur : make money with books, e-books, and information products / Stephanie Chandler.
by Chandler, Stephanie, 1972-. Publisher: Hoboken, N.J. : John Wiley & Sons, c2007Other title: Make money with books, e-books, and information products.Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HD9999.I492 C457] (1).
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Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Dr. Steve Carter.
by Lee, Kiefer | Carter, S. (Steve). Edition: 2nd ed.Publisher: Oxford : Oxford University Press, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF1416 .L44] (1).
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Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson.
by Levinson, Jay Conrad. Edition: Updated and expanded ed. / with Jeannie Levinson and Amy Levinson.Publisher: London : Piatkus, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .L48] (1).
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Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.
by Fisk, Raymond P | Grove, Stephen J. (Stephen John), 1950- | John, Joby, 1957-. Edition: 3rd ed.Publisher: Boston, Mass. : Houghton Mifflin, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD9980.5 .F57] (1).
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It's not who you know, it's who knows you! : the small business guide to raising your profits by raising your profile / David Avrin.
by Avrin, David. Publisher: Hoboken, N.J. : John Wiley & Sons, c2010Other title: It is not who you know, it is who knows you!.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .A97] (1).
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Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn.
by Fallon, Pat | Senn, Fred. Publisher: Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .F27] (1).
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Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo.
by Chevalier, Michel, 1943- | Mazzalovo, Gérald. Publisher: Singapore : John Wiley & Sons (Asia), 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 C473] (1).
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