Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.
By: Fisk, Raymond P.
Contributor(s): Grove, Stephen J. (Stephen John) | John, Joby.
Publisher: Boston, Mass. : Houghton Mifflin, c2008Edition: 3rd ed.Description: xxiv, 276 p. : ill. ; 26 cm.ISBN: 9780618641802; 0618641807.Subject(s): Service industries -- Marketing | Service industries -- ManagementDDC classification: 658.8Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book | SKOLKOVO Library Shelves | HD9980.5 .F57 (Browse shelf) | 1 | Available | 2000000923 |
Total holds: 0
Previous ed.: 2003.
Includes bibliographical references and index.
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