Fisk, Raymond P.
Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. - 3rd ed. - Boston, Mass. : Houghton Mifflin, c2008. - xxiv, 276 p. : ill. ; 26 cm.
Previous ed.: 2003.
Includes bibliographical references and index.
9780618641802 0618641807
Service industries--Marketing.
Service industries--Management.
HD9980.5 / .F57
658.8
Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. - 3rd ed. - Boston, Mass. : Houghton Mifflin, c2008. - xxiv, 276 p. : ill. ; 26 cm.
Previous ed.: 2003.
Includes bibliographical references and index.
9780618641802 0618641807
Service industries--Marketing.
Service industries--Management.
HD9980.5 / .F57
658.8
