Chaotics : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione.
By: Kotler, Philip.
Contributor(s): Caslione, John A.
Publisher: New York : American Management Association, c2009Edition: 1st ed.Description: xiii, 206 p. : ill. ; 24 cm.ISBN: 9780814415214; 0814415210.Subject(s): Marketing | Management | Business cycles | GlobalizationDDC classification: 658 Online resources: Table of contents only
Contents:
The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415 .K6244 (Browse shelf) | 1 | Available | 2000000528 |
Total holds: 0
Includes bibliographical references (p. [191]-200) and index.
The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.
There are no comments for this item.