SKOLKOVO School of Management

Kotler, Philip.

Chaotics : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione. - 1st ed. - New York : American Management Association, c2009. - xiii, 206 p. : ill. ; 24 cm.

Includes bibliographical references (p. [191]-200) and index.

The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.

9780814415214 0814415210

2009003055


Marketing.
Management.
Business cycles.
Globalization.

HF5415 / .K6244 2009

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