Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo.
By: Chevalier, Michel.
Contributor(s): Mazzalovo, Gérald.
Publisher: Singapore : John Wiley & Sons (Asia), 2008Description: xiv, 423 p. : ill. ; c24 cm.ISBN: 9780470823262; 0470823267.Subject(s): Brand name products -- Management | Branding (Marketing) | Luxuries -- MarketingDDC classification: 658.827| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD69.B7 C473 (Browse shelf) | 1 | Available | 2000000665 |
Total holds: 0
Includes bibliographical references and index.
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