000 -LEADER |
fixed length control field |
00996cam a2200253 a 4500 |
001 - CONTROL NUMBER |
control field |
cou00213928 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
071027s2008 si a b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780470823262 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0470823267 |
050 04 - CLASS MARK |
Class Mark |
HD69.B7 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Chevalier, Michel, |
245 10 - TITLE STATEMENT |
Title |
Luxury brand management : |
Subtitle |
a world of privilege / |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Singapore : |
Publisher |
John Wiley & Sons (Asia), |
Date |
2008. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xiv, 423 p. : |
650 #0 - SUBJECT HEADINGS |
Subject term |
Brand name products |
650 #0 - SUBJECT HEADINGS |
Subject term |
Branding (Marketing) |
650 #0 - SUBJECT HEADINGS |
Subject term |
Luxuries |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Mazzalovo, Gérald. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |