SKOLKOVO School of Management

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1. The affluent consumer : marketing and selling the luxury lifestyle / Ronald D. Michman and Edward M. Mazze.

by Michman, Ronald D | Mazze, Edward M.

Publisher: Westport, Conn. : Praeger Publishers, 2006Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.33.U6 M53] (1).
2. The cult of the luxury brand : inside Asia's love affair with luxury / Radha Chadha & Paul Husband.

by Chadha, Radha | Husband, Paul.

Publisher: London ; Boston : Nicholas Brealey International, 2008, c2006Other title: Asia's love affair with luxury.Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 C467] (1).
3. Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo.

by Chevalier, Michel, 1943- | Mazzalovo, Gérald.

Publisher: Singapore : John Wiley & Sons (Asia), 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 C473] (1).
4. Luxury fashion branding : trends, tactics, techniques / Uche Okonkwo.

by Okonkwo, Uche.

Publisher: Basingstoke ; New York, NY : Palgrave Macmillan, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.122 .O36] (1).
5. The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien.

by Kapferer, Jean-Noël | Bastien, Vincent.

Publisher: London ; Philadelphia : Kogan Page, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD9999.L852 K37] (1).