Luxury fashion branding : trends, tactics, techniques / Uche Okonkwo.
By: Okonkwo, Uche.
Publisher: Basingstoke ; New York, NY : Palgrave Macmillan, 2007Description: xx, 332 p. : ill. (chiefly col.), col. ports. ; 25 cm.ISBN: 9780230521674; 0230521673.Subject(s): Fashion merchandising | Luxuries -- Marketing | Brand name productsDDC classification: 687.0688| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.122 .O36 (Browse shelf) | 1 | Available | 2000001145 |
Total holds: 0
Includes bibliographical references (p.315-320) and index.
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