Strategic brand management / Richard Elliott, Larry Percy.
By: Elliott, Richard.
Contributor(s): Percy, Larry.
Publisher: Oxford ; New York : Oxford University Press, 2007Description: xiv, 265 p. : ill. ; 25 cm.ISBN: 9780199260003; 0199260001.Subject(s): Product management | Strategic planning | Brand name productsDDC classification: 658.827| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD69.B7 .E43 (Browse shelf) | 1 | Available | 2000000903 |
Total holds: 0
Includes bibliographical references and index.
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